Introduction Repurposing material is a regular and crucial component of many content marketing strategies. Yet, it is a time-consuming and laborious procedure that many teams avoid. Frequently, a piece of content, such as a blog post, a video, or other assets such as white papers and case studies, is developed, published, and that's the end of the tale. Automata automates the process of converting content into forms that may be delivered across many channels to reach the greatest number of people.
Existing material must be examined and reused by marketers. Small marketing teams that rely heavily on content as their primary acquisition route. We specialise in software and professional services, but any industry that focuses on content creation across various platforms is a natural fit.
AI content production has limits when it comes to fact-based writing and providing value to smart, business marketers in specialised sectors, particularly technical B2B material. Although content creation technologies are quickly improving, pure content production does not presently match the demands of professional business marketers. Finding methods to integrate AI into these marketers' content generation processes is a significant problem.
AI will assist everything from research and ideation to writing and editing to reuse and dissemination. There have already been proof-of-concept demos of AI applied to every stage of the content pipeline, but the primary difficulty is designing solutions that fit inside existing workflows and interface with the tools marketers are most familiar with.
Some great tools to repurpose content using AI Some great tools to use in today’s day that helps repurpose content using AI are:
- CopyAI: Copy AI is a formidable rival to Jasper and has its own advantages, such as a plethora of ready-made templates that make AI copywriting simple even for beginners.
They have comprehensive blog post templates (their blog post workflow is actually incredible, starting at the title and idea, working through an outline and brief, and then generating the complete long-form post).
They also feature a tonne of email marketing and sales copywriting templates, which are very useful for Facebook Ad, Google Ad, and Instagram caption testing. Excellent business, effective product, and cost-efficient programmes.
Price: There is a free plan (no credit card necessary) for up to 2000 words, and premium plans begin at $49/mo for limitless words.
- GrowthBar: GrowthBar is a relatively new tool on the market, but it is quickly gaining traction.
They're a full-featured SEO tool, in addition to their AI writing functionality (which is built on OpenAI). Keyword research, backlink analysis, competition analysis, and an on-page SEO analysis function are among the features available.
They have a fantastic Chrome plugin that allows you to produce material anywhere you are, including social media (Twitter, LinkedIn, and Facebook) or on your Google Docs or WordPress interface.
Price: $48 /Month
- Frase: Frase is most recognised as a content optimisation tool, but it's far more capable than a basic MarketMuse replacement.
They aid in the acceleration of the whole content development process, from research and planning to developing content briefs and finally composing the actual content.
In fact, because of the context of the entire blog post, I've found their AI content generator to be one of the finest in the field.
I really enjoy the outlining and content brief capabilities since they allow you to swiftly evaluate the competitive SERP environment and choose which H2s, H3s, and talking points you should address in the piece.
Pricing for the single plan is $14.99 per month.
- Hypotenuse AI: Another fast-rising player in the artificial intelligence content sector is Hypotenuse AI.
They began by focusing on ecommerce (large scale product descriptions, for example), but have now expanded to include a wide range of AI capabilities, including a picture generator.
One of my favourite features is their content detective, which employs artificial intelligence to assist you discover and provide factual facts for your article (something lacking in many of the AI content tools).
Price: The pricing tiers are similar to those of Jasper, albeit the product features and use restrictions differ. Starting at $24 per month.
- ChatGPT: All of the new AI content tools rely on OpenAI. The majority of them are created directly on top of GPT-3, their most recent NLP model. ChatGPT, a conversational interface that can create responses to inquiries as well as generate new information, is even more recent.
This product is fantastic and has catapulted AI content tools into the popular consciousness.
While it still suffers from a lack of fact checking at times, it appears to answer technical inquiries better than Google (for example, asking it how to set up cross-domain tracking in Google Tag Manager, it actually gives great step-by-step instructions).
Price: This is now available for free.
Conclusion And if you want a better understanding of AI before starting to use it for your content work, Skillslash's courses are always there to assist and advise you. We strongly recommend taking courses like Skillslash's Advanced Data Science & AI course, Business analytics course, and so on if you want to learn about AI principles. Skillslash's real-work experience is without a doubt among the best available today, and it is certainly worth a go.